Creativity is the secret weapon for successful campaigns
Wanting to communicate is only half the equation; drawing your audience through creativity is just as important.
It’s important to also have the experience and talent to develop targeted strategies that work
As you can see from our work, we pride ourselves on innovative and targeted communication strategies that launch on multiple levels and deliver results.
We’re excited to leverage that expertise for you.
Texture My Way is one of the forerunners of natural hair care; they put the consumer in control of the hairstyle that is unique to their own texture. We were tasked with raising awareness among the global natural hair community.
We started by performing a comprehensive brand audit and creating a social media strategy.
Once that was established, we created a new brand look and applied it to event materials, general marketing collateral, and social content. We also created a new brand guide to keep all teams on the same page.