Growing sales with the Belvedere Nights Influencer Program
Makers of the first super-premium vodka, Belvedere set out to drive trial, consumption and purchase of Belvedere Pure, Pink Grapefruit and U80 in key accounts, including New York, Atlanta, Chicago, Baltimore and Los Angeles.
one50one enlisted the help of an influencer in each market with a strong social media presence to participate in a new ambassador program. one50one started by building a custom Belvedere Nights Portal, a mobile application for influencers to upload videos and photos of all activations and program activity in their market. Each marker page was tied back to each influencer’s personal Twitter feed to capitalize on their following. Each Twitter feed was also coded with the custom hashtag #morebelve to drive more awareness of the program and products.
- Influencer relations
- Creation of custom app
139% sales increase
year over year
144M media key performance indicators (KPIs)
via the Twitter functionality