Press Releases
Predictions for 2013
Let's just say the Mayans were wrong and we make it to 2013. If that's the case, you're going to want to peruse this issue of Wireless Week.

Heineken garners more than 15,000 opt-ins via multichannel effort
Heineken saw a high volume of engagement for its Red Star Access program that incorporated digital, social media and mobile to provide an interactive experience for consumers.

one50one Wins Global and North American Smarties Awards for Cross Mobile Campaign
At last week's Smarties Awards ceremony in New York City, one50one won both the Global and North American awards for Best Cross Mobile Campaign for its integrated digital, social and mobile Hennessy Kaws campaign.

one50one Wins Digiday Mobi Award for Best Integrated Mobile/Cross Media Campaign
At last week's Digiday Mobi Awards ceremony in New York, one50one won the Best Integrated Mobile/Cross Media Campaign award for its integrated digital, social, and mobile Hennessy Kaws campaign.

4G, Location & Personalization Will Change The Mediascape Of Multicultural Marketing
A. Troy Brown draws from primary demographic research and years of implementing award-winning, integrated Digital/Social/Mobile (DSM) campaigns for big brands...

Hennessy KAWS Campaign Named 2011 Mobile Campaign of the Year by Mobile Marketer
One50one designed a custom-branded QR code to appear on all press releases announcing the collaboration between Kaws and the cognac.

Hennessy campaign garners 1.3M QR code interactions
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code that was created as part of the campaign.

Hennessy Partners With World-Renowned Artist KAWS To Launch Limited-Edition Bottle
Hennessy, the number one selling cognac in the world, announced today their exclusive Hennessy V.S bottle collaborative project with world-renowned artist, KAWS, which will hit shelves in September 2011.

Pepsi claims 123,000 opt-ins in 10 weeks for multicultural mobile campaign
Pepsi saw great success with its Familia de Campeones campaign, which led up to Super Bowl XLV and claimed 123,000 opt-ins in ten weeks.

Belvedere Vodka mobile-social effort results in 144M unique impressions
Moët Hennessy-owned Belvedere Vodka developed a mobile-social program to drive purchases of its Belvedere Pure...

Pepsi complements Super Bowl sponsorship with mobile channels
Pepsi Co. is running a one-of-a-kind multichannel mobile campaign leading up to Super Bowl XLV...

Best Buy, Magic Johnson mobile campaign claims 10-15 percent opt-in
Magic Johnson Enterprises ran a mobile marketing campaign surrounding the 2009 National Minority Supplier Development Council Annual Conference in New Orleans..

one50one Hennessy Artistry Campaign recognized by Mobile Marketer as Best In Class for 2009
Cognac maker Hennessy integrated various mobile initiatives into its Hennessey Artistry music campaign to engage consumers and build a loyal community of fans..

Heineken beefs up mobile database via online widget
Beer giant Heineken is trying to rake in the young Hispanic demographic via mobile as part of its targeted "Bajo Cero" campaign.

Hennessy Artistry 2009 Series Wows Atlanta With Old School Reunion And Hot New Talent;