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Allstate campaign generates more than 2,000 live video streams via mobile
An Allstate mobile social campaign to promote the brand’s football sponsorship saw more than 2,000 mobile users stream a live Cee Lo Green concert via iOS.
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Hennessy KAWS Campaign Named 2011 Mobile Campaign of the Year by Mobile Marketer
One50one designed a custom-branded QR code to appear on all press releases announcing the collaboration between Kaws and the cognac.
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Hennessy campaign garners 1.3M QR code interactions
LVMH-owned Hennessy’s promotion of its collaboration with the artist Kaws for a limited-edition bottle resulted in 1.3 million scans of the QR code...
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Hennessy Partners With World-Renowned Artist KAWS To Launch Limited-Edition Bottle
Hennessy, the number one selling cognac in the world, announced today their exclusive Hennessy V.S bottle collaborative project with world-renowned artist, KAWS, which will hit shelves in September 2011.
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Pepsi claims 123,000 opt-ins in 10 weeks for multicultural mobile campaign
Pepsi saw great success with its Familia de Campeones campaign, which led up to Super Bowl XLV and claimed 123,000 opt-ins in ten weeks.
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Behind The #MoreBelve Movement
Moët Hennessy-owned Belvedere Vodka developed a mobile-social program to drive purchases of its Belvedere Pure...
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Belvedere Vodka mobile-social effort results in 144M unique impressions
Moët Hennessy-owned Belvedere Vodka developed a mobile-social program to drive purchases of its Belvedere Pure...
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